The Koncept Garage Story

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Back in 2015, Rich Wiley founded Garages Organized in Austin, TX as a part-time business to earn extra income between his union construction jobs. In 2019, Jeff Julia met Rich through a mutual friend. At the time, Jeff had just closed down a consulting company and was looking to help small business owners (pro bono) as a means to building his marketing portfolio so he could get a full-time job in the highly-competitive niche of product marketing. 

As new clients started flowing in and demand for their garage organization services grew, Jeff was quickly needed to complete the jobs as well and immediately saw how rewarding the work was (albeit hard). With an engineering degree and a background construction management, Jeff became passionate about the business and solving the complex problem of garage organization.

In March 2020, after the COVID-19 pandemic hit, Rich stepped away from the business and turned over operations to Jeff. Too late to change directions, and an economic implosion overwhelming the country, Jeff saw only one path out - forward.

Leveraging the progress Garages Organized had made, Jeff started building on what Rich had started but under a new name, Koncept Garage. The idea at the time was that every client wanted a unique solution, a concept they had in mind. Every "quote" appointment began by the homeowner saying, "Here's what I'm thinking...".

The first 90 days were silent as Jeff established the new business from scratch. By May, new jobs began trickling in again. Using every opportunity as a chance to improve, and continually updating every part of the experience, by November 2020, an entirely new business model had evolved. One that truly solved the complex problem of garage organization better and faster than anybody else could. 

In January of 2021, Jeff began calling clients (now 6+ months post- cleanout) to offer them a discounted rate on the new Stay Organized services. He struck out. Every garage was still organized. Every client was still amazed. The 12-month Organization Guarantee was born and the Stay Organized program rollout was paused.

Without the blind faith in Koncept's Garage vision by the first industry partners, the trust of those early clients and the dedication of the first few team members in 2020, Koncept Garage would be on a much different trajectory.

Looking forward, Koncept Garage is determined to permanently solve the garage organization problem through a blend of premium products and services. Our intent is to eliminate the 5 Common Causes of Problematic Garages and eradicate the DIA Loop forever.

Our team of professional garage organizers leverage 10 design principles to create a space that looks amazing, functions for the whole family and remains organized for years to come. 

Join the growing list of homeowners who said "yes" to a garage that connects them to their lives. 

Sincerely,

Jeff Julia

Founder & Manager, Koncept Garage